How to post Recurring Social Posts through the Social Planner

Recurring posts offer an efficient method to produce timeless content for multiple social platforms, allowing you to schedule them on a daily, weekly, monthly, or annual basis. This straightforward process empowers users to create high-quality content with the assistance of AI, set flexible scheduling options, and make edits to both main and accompanying posts. Harness the potential of this feature to enhance your content strategy, though exercise caution on platforms such as Twitter, which may detect and flag repetitive content.

The Social Planner's recurring posts feature has been designed to assist users in maintaining a consistent and automated social media presence by scheduling evergreen content regularly. Here's an in-depth breakdown of how this feature operates:

Flexible Scheduling: Users have the flexibility to set posts for repetition on a daily, weekly, monthly, or yearly basis. They can also specify particular days of the week, date ranges, and post times according to their preferences.

Content Creation: This feature enables users to effortlessly generate high-quality content with the assistance of AI, allowing them to craft posts that resonate effectively with their audience.

Editing Options: Users have the capability to make edits to both the parent and child posts. Any modifications made to the parent post will be automatically reflected in all child (scheduled) posts. Editing a child post will not impact the parent post.

Recurring Posts Tab: Once scheduled, the parent post is added to the Recurring Posts tab. Users can access the edit function here to make adjustments to the time and date ranges for all recurring posts.

Scheduled Posts: Individual scheduled posts are displayed separately, allowing users to make edits to each one independently without affecting the others.

Platform Consideration: It's important to be aware of the specific policies of social platforms. For instance, Twitter may detect and flag content as repetitive if the recurring post feature is excessively utilized.

Long-term Strategy: This feature facilitates the creation of long-term content strategies, empowering businesses to maintain a consistent presence in front of their audience without the need for constant manual posting.

Images and Media: In addition to text, users can incorporate images or other media elements from their library or utilize image AI to enhance the visual appeal of their content.

Monitoring and Management: Users can easily monitor and manage all their recurring posts through a user-friendly interface, offering them complete control over their social media content.

The recurring posts feature empowers users to adopt a proactive and automated approach to social media management, ensuring a continuous flow of fresh content without the burden of constant manual effort. It provides remarkable flexibility and control, making it an invaluable tool in the modern marketer's arsenal.

Usage Scenarios:

1. Promoting Seasonal Offers: Retail stores can employ recurring posts to promote seasonal sales, offers, or specific products at the onset of each season, streamlining their yearly planning and eliminating the need for manual posting.

2. Daily Inspirational Quotes: Motivational speakers or life coaches can schedule daily inspirational quotes to engage their audience and reinforce their brand messaging, fostering ongoing connections with their followers.

3. Weekly Tips or Tutorials: Tech companies or educational platforms can establish weekly tutorials or tips to share with their followers, consistently providing value and establishing themselves as experts in their field.

4. Celebrating Recurring Events: Companies can acknowledge and celebrate recurring events like employee birthdays, anniversaries, or national holidays, ensuring these posts are never missed and adding a personal touch to their social media presence.

5. Monthly Product Showcases: Manufacturers or distributors can showcase different products every month, delivering information, features, and benefits to educate potential customers.

6. Content Repurposing: Businesses with a rich content library, such as blogs or podcasts, can periodically share or reshare this content via recurring posts, reaching new followers or those who may have missed it initially.

7. Reinforcing Brand Campaigns: Companies with year-long brand campaigns or slogans can use recurring posts to consistently remind followers of their core message, ensuring it remains fresh in their minds.

8. Reminder for Regular Events: Organizations hosting frequent events like webinars or community meet-ups can use recurring posts as reminders, ensuring participants have the necessary information to join.

9. Automating Social Engagement in Different Time Zones: Global businesses can schedule content at optimal times for various time zones, maximizing their reach and engagement.

10. Compliance and Regular Announcements: Industries requiring regular compliance updates or announcements can use recurring posts to ensure that vital information is shared with stakeholders at the required intervals.

11. Celebrating Historical Milestones: Museums, historical societies, or educational institutions can leverage this feature to share historical facts or milestones on corresponding dates, providing educational content to their followers.

How to use this feature?

How to create a Recurring Post?

• Go to Marketing > Social Planner.
• Create a new post for social platform on which you would like to create content.
  
  

Please Note:

On Twitter, this content may be flagged as repetitive when compared to other social media platforms.

Create New Post with Recurring Schedule 

Day  - The user will have to choose the date and time of posting on repeat everyday.

Week - Users will have to choose the day of the week when they would like to repeat schedule between the date range and post time.

Month - The user will have to choose the date and time of posting on repeat once in a month.

Year -The user will have to choose the date and time of posting on repeat once in the year.

Once the recurring post is scheduled, the parent post will be added in the Recurring Posts tab with the edit function to change the time and date range. For example, if four posts are scheduled using a recurring post, the parent post will show in recurring post and one post will appear in the scheduled post. 

If you change the content on the parent post, it will replicate in the child's scheduled post. If you change child-scheduled post content, it will not impact the parent post.

Important things to note:

Avoid Repetitiveness: Though recurring posts can save time, please ensure content isn't overly repetitive, especially on platforms like Twitter that might flag it as spam. Variation and customization can make each post feel fresh.

Review Regularly: Please review and update recurring posts regularly to ensure relevance, especially if there have been changes to products, offers, or brand messaging.

Consider Audience Engagement: Please note that interaction from followers might differ across various posts. Monitoring and responding to these interactions can provide insight and maintain engagement.

Compliance with Platform Policies: Different social media platforms have different policies regarding recurring and automated posts. Please be aware of and comply with each platform's guidelines to avoid potential issues.

Utilize Rich Media: Images, videos, or GIFs can make recurring posts more engaging. Please consider integrating rich media into the content to grab attention.

Time Zone Considerations: If targeting a global audience, please consider scheduling posts according to the different time zones of your target demographics to maximize reach.

Content Backup: Please ensure a backup of all recurring content. Any technical issues could lead to loss of content, and having a backup will prevent unnecessary work in recreating it.

Monitoring Performance: Please note that analyzing the performance of recurring posts helps understand what resonates with the audience. Regularly monitoring insights can guide future content strategy.

Avoiding Over-Scheduling: While it's tempting to schedule a lot of content in advance, please avoid over-scheduling, as it may lead to a lack of spontaneity and real-time engagement with your audience.

Sensitive Issues and Crisis Management: Please be cautious with recurring posts during sensitive times or crises. Scheduled posts that may be inappropriate during unexpected events must be reviewed and managed accordingly.

Integration with Other Campaigns: If ongoing or planned marketing campaigns exist, please ensure that the recurring posts align with the overall marketing and branding strategies.

Accessibility Considerations: Please include accessible content, such as video captions or alternative text for images, to ensure that all followers, including those with disabilities, can engage with the posts.

Legal and Ethical Considerations: Please be mindful of intellectual property rights, permissions, and other legal considerations when using images, quotes, or other content within recurring posts.

Experiment and Iterate: Recurring posts are a tool, and like any tool, they require experimentation to find the most effective way to use them. Please don't be afraid to try different strategies and iterate based on what you learn.