Booking Redirect with Google

Modified on Wed, 3 Jan at 9:58 AM

What is the Booking Redirect Feature?

The Booking Redirect feature, also known as Google Organic Booking, refers to the method by which customers can discover and book services directly from a business's Google My Business (GMB) listing. This process does not involve third-party booking platforms or paid advertising. When users search for a specific service or business on Google, and the business has activated booking functionality through their GMB profile, customers have the option to book appointments or services directly from the search results page or the business's Google Maps listing.

This feature simplifies the booking process for potential customers, offering a convenient way for users to schedule appointments without the need to visit the business's website or use external booking platforms. Google Organic Booking aids businesses in attracting and converting local customers by providing a seamless and accessible booking experience directly through Google search.

Who Can Benefit from This?

This feature is available to users who operate businesses in the United States. It is applicable to various business verticals, with some exceptions.

What do you need?

You must have a Google Business Profile for this feature
Business should be in United States

Uploading Feeds

Go to Calendars Settings > Connections > Organic Booking Redirect

Step 1: Primary Action Feed (Book Online Button)

Create a Booking Page:
- Set up a Service Menu or a Group of services. This detailed view helps customers choose services easily.
Upload the Primary Action Feed:
- This link enables customers to directly book services. Ensure it’s active and user-friendly.

The Primary Feed action link would be added to the Book Online button as shown in the below example

Step 2: Individual Service Booking

List Your Services:
- Any calendar which you have created can be used here which would show up under the services tab on Google
Upload Individual Service Feeds:
- If you want certain calendars (services) to be shown you can select those Calendars in the Individual Service Booking dropdown.

The Calendars which you upload in the Service Feed will appear on Google similar to the example shown below.

Tips for Success:

Clear Descriptions: Make sure your services and calendars have clear, concise descriptions that match their names.
Link Accuracy: Please ensure that you are selecting only the service menu or group in the Primary Action Feed and Individual calendars Service Links
Regular Updates: Keep your information current. Update your offerings and descriptions as needed for accuracy.