How To Download/Export Facebook Lead Ads and Manually Ad Them To Campaigns & Workflows

Modified on Wed, 3 Jan at 9:58 AM

Within the Business Suite, you have the option to export a file containing the data submitted by individuals through your Instant Form. This data can also be obtained by downloading it from Ads Manager, requesting it through the API, or accessing it through a CRM system that's integrated with your platform. If you do not have a CRM system connected to Facebook, we suggest downloading your leads data directly from Business Suite for your convenience.

To download leads data from Business Suite:

Go to Business Suite.
Click More Tools from the menu.
Click Instant Forms.
Click Download next to the form with the leads you want to export.
Choose how you want to download your leads:
- Click Download New Leads if you only want to export the leads that you’ve received since the last time you downloaded.
- Click Download by Date Range if you want to download all the leads you’ve received during a certain time period. After you select this option, choose the preferred date range and click Download.
A window appears with your form information. Click CSV to download the leads data in your preferred file type.

Note: You have 90 days from the time a lead submits their form to download their information. Leads expire after 90 days. We recommend that you export your leads data regularly.

When you download your file, if you don't see an Ad ID or Ad Set ID field, it may be because:

The lead was generated via organic reach.
The lead was submitted via an ad preview.
You don’t have advertiser privileges on the ad account that created the lead ad campaign.

To troubleshoot your file download:

If you can’t download your leads file:

Check with your Business Manager admin to see if they’ve customized access permissions in Leads Access Manager.
If they haven’t customized permissions, reach out to your Facebook Page admin to give you the correct access. Before customization, only Facebook Page admins can download leads.
If they’ve customized permissions, make sure they’ve given you the correct access. After customization, only people assigned access permission can download leads.

To Import The Leads Into the CRM:

(New UI)

Navigate to Contacts and click the Import Contacts Bulk Action

Select your CSV file and click Next
Map the fields from your Facebook Lead Form to your CRM fields and click the Next button
On the Details tab, click the Advanced dropdown, add a tag for these leads (optional), and toggle on "Add To Workflow/Campaign" and select the Workflow or Campaign that you'd like to add the leads from the CSV to

(Old UI)

Navigate to Contacts and click the Import Contacts Bulk Action

Select your CSV file and click Next
Map the fields from your Facebook Lead Form to your CRM fields and click the Next button
Review the sample data and click Continue
Select your Duplication Strategy
Select or create a tag to be applied to everyone in the CSV
In filters, type tag, then select the tag you created in the previous step
Select all the contacts
Click the "Add To Campaign/Workflow" Bulk Action
Click Proceed then select the Campaign/Workflow from the dropdown, give the action a name, then click the "Add to Campaign/Workflow" button